Non fungible tokens (NFTs) have gathered a lot of attention over the past year. The NFTs have ranged from music NFTs to digital artwork NFTs.
Some of them are quite valuable.
Many people have noticed the value of NFTs and seen the ease of creating their own NFT. This has led them to believe that they can create their own music NFT to sell for six or seven figures.
Sadly, it is not that easy to make money with NFTs.
It still takes quite a bit of work promoting your NFT just like it takes a lot of work promoting your music album or soundtrack in the real world.
With that in mind, this article will cover some of the best ways to promote an NFT music album or soundtrack.
5 Ways To Promote an NFT Music Album
There are really not that many different ways to promote an NFT music album. Further complicating things is that promotion involves more than simply spamming a link to your album in Discord groups.
That will not gather much attention because people have a tendency to just ignore those spammy posts. It will also get you banned from any high quality group.
Anyway, this section will cover five ways to promote your NFT on different social channels. We will offer more ideas than just spamming a link to your album, too.
Fake It Till You Make It
A key idea with promotion involves being popular and building off that popularity. However, popularity is a sort of chicken-egg problem.
Being popular makes getting more popular easy, but going from unknown to popular is difficult.
There are ways to promote yourself. A good strategy, of course, involves overstating your popularity. Some people do this by purchasing fake followers and comments, which is not that good because most people can see the fakery.
A better way to “fake” popularity is to have friends and family support your band. Alternatively, you could pay to promote your music album in countries with low ad impression rates on Facebook (ie. Vietnam, Philippines, etc.).
That strategy will lead to a decent amount of likes and comments at a low cost. Best of all, those likes and comments will come from real accounts rather than fake accounts.
Promoting on Twitter
Promoting an NFT on Twitter is also possible.
The problem with this is that music Twitter and crypto/NFT Twitter do not have much overlap. You will also face stiff competition on Twitter because everyone goes to Twitter to promote their music and NFT.
That does not mean it is impossible to promote on Twitter. You just have to understand how promotion on Twitter actually works.
It mostly involves replying with funny one liners to popular accounts with the hope that people see your replies. In the music scene, it usually involves posting clips of the hook on Twitter.
The rapper Lil Nas X promoted “Old Town Road” by posting clips of the hook from the song all over Twitter. He essentially created a meme around the hook of the song.
That brings us to a larger point about promoting your music.
Your music does not necessarily have to be good, plenty of Top 40 songs on the radio are not particularly good from a technical perspective, but the song should be catchy.
Write a Catchy Song
We mentioned this in the previous section. But it is worth repeating because it is the single most important point about promoting music online.
The song should be catchy.
Yes, the catchiness of a song is extremely subjective. Fortunately, the entire music industry revolves around creating catchy songs and you can use a similar sound and formula to write your own catchy song.
The decentralized nature of the Internet makes the promoting part much easier than it used to be pre-Internet.
To summarize, write a catchy song. Ideally, your song should have an extremely catchy hook that random strangers on the internet believe is catchy.
At that point, you can spam the hook across social media with the hope of creating a forced meme. If the meme sticks, then you can sell the NFT of the song as a “piece of internet history” for a profit.
Write a Crypto Song
Finally, an underserved market in music is music that discusses cryptocurrency.
In our opinion, this is the best way to promote an NFT music album or soundtrack.
Is it cheating a little bit?
Sure, but it will likely make some money.
The basics of this are to write a song that discusses cryptocurrency. It can tell a story about HODLing, regret at selling the top, regret at ignoring Bitcoin, or any other hopeful topic about the future of a particular cryptocurrency.
You then promote the song on cryptocurrency social channels (ie. r/Cryptocurrency, r/Bitcoin, r/Ethereum, Discord channels of a particular cryptocurrency, etc.).
This method would work well because it combines two things people like into one:
Furthermore, promotion is easy because you can promote it on cryptocurrency channels.
Finally, you do not have to worry about people not understanding NFTs when you attempt to sell the NFT of your cryptocurrency music album.
Anyway, there are a few things that you must do for a plan like this to work. It includes the following:
- Write a catchy song with a very catchy hook.
- Example: “Old Town Road” by Lil Nas X.
- Write a standard pop song that appeals to a large demographic.
- Example: “Uptown Funk” by Bruno Mars. The song appeals to people of all ages, incomes, genders, demographics, etc. It’s also has a more positive message than a lot of songs
- Talk positively about cryptocurrency.
- You are promoting the song to cryptocurrency enthusiasts, so you want the song to be relatable to them. Most people regret not purchasing cryptocurrency earlier, so a song about that would likely be quite popular because it’s highly relatable.
Well, that covers it for promoting an NFT music album.
Writing a halfway decent song is already hard enough. But that is the easy part compared to promoting it.
We’ll put it this way, most people know someone that can write a decent enough song. Most people do not know someone that earns a living writing songs.
This is because the promotion part is extremely difficult. This is doubly true when it comes to getting someone to purchase something obscure like an NFT of an unknown band.
Our recommendation is to write a song about cryptocurrency as a sort of shortcut to that. This will at least make promotion easier, but it is still a very long road to promoting an NFT music album.