Non-fungible tokens (NFTs) have been all the talk of cryptocurrency for the past year. Just about everything can be turned into an NFT, which has brought about some interesting questions about people turning TikTok videos into NFTs.
Yes, it is possible to turn a trending TikTok video into an NFT. This article will cover exactly how you can do that. We will also cover why turning your viral TikTok video into an NFT probably is not a good idea.
Turning Your Trending TikTok Video Into an NFT
Turning a viral TikTok video into an NFT is a surprisingly simple process. It literally takes a few minutes to do all the steps and the entire process will take maybe an hour. Here’s a basic outline on how you can create your own NFT on OpenSea.
For those that don’t know, OpenSea is the top NFT marketplace. It also allows you to create your own NFT.
- Go to OpenSea.io.
- Connect your MetaMask wallet to OpenSea.
- You should have .20 ETH in the MetaMask wallet you connect at an absolute minimum.
- Create an NFT collection.
- Choose the settings you want on your NFT like collecting a percentage of every transaction.
- Upload your TikTok video to OpenSea.
- That’s it.
Yes, it really is that simple to create your own NFT. But it gets a little more complicated than that when you decide to sell your NFT.
That brings us to our next point on why you probably should not turn your viral TikTok video an NFT.
Should You Turn Your Trending TikTok Video Into an NFT?
The short answer is that you probably should not turn your trending TikTok video into an NFT. We know that a lot of NFTs have made the news for selling for six, seven, and even eight figure amounts.
However, those NFTs are the exception to the rule, which is why they make the news.
Most NFTs do not sell for much money, if they even sell for any money.
That’s just the reality of how NFTs operate. There is a small minority at the top that make up most of the market with a sizable middle amount.
The rest of the NFTs on the market are mostly worthless.
It’s Probably a Bad Idea to Turn Your Trending TikTok Video into an NFT
We will repeat it again.
You probably should not turn your viral TikTok video into an NFT.
That’s just because most TikTok videos are not particularly viral. They get some views, but they are not media sensations. This obviously changes if you have an NFT that makes the news or becomes well known off of TikTok.
Here are some basic guidelines on when it makes sense to turn your TikTok video into an NFT:
- You own the rights to all the media in the video (ie. don’t sell an NFT when you don’t own the rights to any music that appears in it.)
- The video receives a lot of attention off of the platform.
- The video targets a niche that has a lot of rabid fans (juggalos are a good example).
That’s about it.
Basically, our point is that you should not really think about turning a moderately popular TikTok video into an NFT. The video should be the absolute top of TikTok for a few days at a minimum.
It’s even better if the video receives a lot of attention off of TikTok or if it targets a niche with a lot of fans.
The reason we say you should not turn every TikTok video into an NFT?
You have to pay Ethereum gas fees to create an NFT. And gas fees on Ethereum can be quite high, especially when creating an NFT.
You can expect to pay around $500 to create an NFT of a video on OpenSea.
This means that you must expect your NFT to sell for $500 at an absolute minimum before you make any profit.
Promoting a TikTok Video NFT
Promoting a TikTok video NFT is not difficult. Remember, you already have a somewhat popular audience if you have a viral TikTok video.
All you really need to do is create a video that points people towards OpenSea so they can purchase your NFT.
You can also partner with TikTok to create an NFT, but that process is only available to popular TikTok users at the moment.
We do say not to create NFTs of your TikTok videos because, well, the vast majority of people do not have a popular enough video to warrant the enormous gas fee you must pay. Of course, things change when you do have a large audience that will buy your NFT.
In that case, you are essentially a celebrity, and celebrities have made money selling NFTs. It’s basically another avenue to monetize your TikTok account.
To summarize, promoting a TikTok video NFT is easy. Simply point people to your OpenSea listing. Alternatively, if you are popular enough on TikTok, then you can partner directly with TikTok to create, promote, and sell an NFT.
You Probably Shouldn’t Buy a Trending TikTok Video NFT
This point might come across as controversial, but you probably should not buy a trending TikTok video NFT.
We know that the price of some of these NFTs can go vertical in a few months. So, it does make sense to purchase some of them if you plan on flipping them.
They probably will not make a good long term investment, though. This is sort of how viral videos on TikTok work.
They are popular for a few days or weeks before the next viral video overtakes them. The viral video is quickly forgotten.
Just think about viral videos from 10 years ago. Do you even remember any viral videos from 10 years ago?
Probably not, which is our point. The price is high when everyone remembers, but the price will come down when the popularity of the video goes down.
The popularity of viral videos always decreases over time.
That covers it for selling a trending TikTok video as an NFT.
It’s a deceptively easy thing to do, but it does not make much sense for most content creators due to the gas fees on Ethereum.
Obviously, a popular TikTok user can make quite a bit of money selling NFTs. Those users are mostly edge cases, though.
With that in mind, if you have $500 to spare, then it might be wise to attempt to turn your viral TikTok video into an NFT.
You might turn a profit on it because the NFT market really is that crazy at the moment.